Finley Stadium

Finley Stadium opened in 1997 to host football games for the University of Tennessee at Chattanooga. Seventeen years later, as part of the revival and renovation of Chattanooga’s Southside area, the complex also hosted to the Chattanooga Football Club as well as other amateur soccer leagues and the Chattanooga Market. As it began to open its gates to other area sports teams, the management decided to rebrand the complex to become known as “Where Chattanooga Plays.” I designed a new logo and developed branding elements that we worked into signage throughout the complex. I also redesigned their website to match the new brand.